Pivoted the team and product to focus on an open marketplace between grain buyers and farmers, rather than a broker model. Established core track teams focused on platform components across business offers. Grew the product team to 25 PMs.
Notable accomplishments:
Drove the 1st enterprise client adoption and complete GTM pivot
United a broken org into a common goal and north star
Reestablished Indigo’s partnership with grain buyers by firmly acting as a SaaS
